Abstract:Taking the Department of Traditional Chinese Medicine of acertain county-level maternal and child health care institution in Jiangsu Province as an example，the SWOT analysis method was used to explore the existing advantages，disadvantages，opportunities and challenges when the county-level maternal and child health care institutions carry out traditional Chinese medicine services. To health concept and characteristic of traditional Chinese medicine diagnosis and treatment technology，such as medical schools inheritance advantage as the foundation，by insisting on the party leading，promoting the construction of couplet of medical，cultivating advantage diseases，increase publicity，standardization of quality control of traditional Chinese medicine management，and other ways to grasp key，fill short board，for maternal and child health care service quality of traditional Chinese medicine development at the county level to provide the reference.