Abstract:Objective：To explore the new strategies of establishing public image in new media era and to solve the problems which are original from traditional media strategies. Methods：Through respectively analyzing contents，customers and data，these three key points of new media，to explore the new strategies of establishing public image of hospitals. Results：Promoting hospital culture by new media，differentiated services of different patients communities and sending favorable contents to audience through data analysis are efficient strategies of upgrading influence of hospitals and satisfying the requirements of patients who are willing to know the truth of medical care. Conclusions：The new strategies in new media era could efficiently lead the recognition of the public and establish the new public image of hospitals.