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中文摘要: 目的:了解不同的性别、不同的年龄段、不同的患病人群及不同的知识结构人群获得健康科普知识的媒介来源。分析不同人群健康科普知识来源的不同,提高传播媒介宣传在健康教育中的作用。方法:2012年5月到2013年1月,在东南大学附属中大医院选取440名的住院患者,另外选取南京鼓楼区三牌楼社区的266名健康人群作为调查对象,采用统一调查表格进行问卷调查。结果:最受人们喜爱的媒介依次是电视媒体、报刊读物、广播以及互联网等。因为性别、年龄、健康状况、职业以及教育程度等方面不同,获取健康知识的途径和对媒介类型的选择上存在差异。结论:调查结果为制定公众媒介开展健康科普知识宣传的方案提供了基础数据,为提高大众媒介宣传在健康教育中的作用提供了理论和实践依据。
Abstract:Objective:To figure out the media sources of scientific health knowledge which people of different gender , age, with different disease and knowledge structure get.To analysis the differences of media source of health information that different groups aquire,so as to improve the function of mass media in health education. Method:From May 2012 to January 2013,440 hospitalized patients from Southeast University Affiliated Zhongda Hospital and 266 healthy people in Sanpailou Community of Nanjing Drum Tower District were surveyed and conducted a questionnaire survey. Result:TV is the most popular,with paper,magazine being the second,and broadcast,internet the third. Due to personal difference in gender,age,health condition,occupation,and education,the respondents differ in their choices of health information media acquiring. Conclusion:The survey in this research has provided data for the planning of specific health education and at the same time,theoretically and practically support the status of media propaganda in health education.
keywords: Communication Media Mass Media Health Education
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崔玉艳.探讨大众传播媒介在健康教育中的作用研究[J].江苏卫生事业管理,2017,28(6):177-179.
Cui Yuyan.Function Research of Mass Media in Health Education[J].Jiangsu Health System Management,2017,28(6):177-179.
崔玉艳.探讨大众传播媒介在健康教育中的作用研究[J].江苏卫生事业管理,2017,28(6):177-179.
Cui Yuyan.Function Research of Mass Media in Health Education[J].Jiangsu Health System Management,2017,28(6):177-179.